While I grew up planning themed birthday parties for myself and setting up mud pie buffets in the backyard, it’s no surprise that my passion for bringing people together has only become a lifestyle. I love to watch the magic unfold as people gather around the table with good food, good drinks and great music. Just give me a reason to celebrate and I am there walking around making things pretty, or as I like to call it…"zesting.” I am inspired by nature, layered textures, travel and thrifting. I believe just as your outfit or home represents you, your event should be an extension of you as well- highly personalized! I love dreaming up all the details and fabulous design, but all in all I am about the memories and time spent celebrating life’s moment’s. Let’s celebrate together….

-Samantha Nason


Hire Sam ASAP!

Jennifer Packard
MARRIED: November 30, -0001
VENUE: Ella's Vineyard
I wish we would've hired Sam sooner! Thank goodness our venue recommended her because once we hired her the wedding planning process became way less stressful and much more enjoyable. Sam knew everything that we needed - from vendors to rental n...

Sam and Zest It Up are the Best!

Gabriel Munoz-Morris
MARRIED: September 26, 2020
VENUE: Ella's Vineyard
We needed a day of coordinator but Sam was so much more than that. Sam worked with us to suggest vendors that she knew/has worked with before in the area. It was great to have an insider in the area that could give us the best recommendations. T...

Sam is great!

Brigitte Faulkner
MARRIED: September 26, 2020
VENUE: Paso Robles
Being in the industry for over 25 years, Samantha is a great go to person for planning and executing weddings and events. Thanks for always being so sweet, cheerful and professional.
Central Coast Party Helpers