Zest It Up

San Luis Obispo Planners


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While I grew up planning themed birthday parties for myself and setting up mud pie buffets in the backyard, it’s no surprise that my passion for bringing people together has only become a lifestyle. I love to watch the magic unfold as people gather around the table with good food, good drinks and great music. Just give me a reason to celebrate and I am there walking around making things pretty, or as I like to call it…"zesting.” I am inspired by nature, layered textures, travel and thrifting. I believe just as your outfit or home represents you, your event should be an extension of you as well- highly personalized! I love dreaming up all the details and fabulous design, but all in all I am about the memories and time spent celebrating life’s moment’s. Let’s celebrate together….

-Samantha Nason


The Zest it Up team is the best!!

Kaitlin Hatfield
MARRIED: May 7, 2022
VENUE: Ella's Vineyard
Hiring Sam and the Zest it Up team was the best decision we made when planning our wedding! My husband and I were living in Boston when planning our central coast wedding, and Sam was with us every step of the way! She was responsive, supportive...

Perfect for ALL stages of planning a wedding! We cannot thank Sam enough!

Kat & Weston Selna
MARRIED: April 23, 2022
VENUE: Ella's Vineyard
I cannot express how thankful we are for Sam and the Zest it Up team! Sam is prompt and always down to chat and to talk ideas through. My husband and I planned our wedding from the East Coast, so having someone in the area was essential. The wee...

Sam and Zest It Up are the BEST!

Bridget and Yaron
MARRIED: October 23, 2021
VENUE: Cass Winery
My husband and I decided to get married in Paso Robles after falling in love with the central coast. We knew it would be hard planning a destination wedding with Covid restrictions, but Sam made it so easy. Initially I thought my mom and I could...

Zest is Best!

Arielle & Parker Horn
MARRIED: October 16, 2021
VENUE: The Barn at Old Morro
Once Parker and I got engaged the first thing we did was lock down our planner! Sam was previously my employer at Zest so I knew that her attention to detail was impeccable. I wouldn't trust any other planner for my big day. She took care of all...