Zest It Up

San Luis Obispo Planners


[email protected]

While I grew up planning themed birthday parties for myself and setting up mud pie buffets in the backyard, it’s no surprise that my passion for bringing people together has only become a lifestyle. I love to watch the magic unfold as people gather around the table with good food, good drinks and great music. Just give me a reason to celebrate and I am there walking around making things pretty, or as I like to call it…"zesting.” I am inspired by nature, layered textures, travel and thrifting. I believe just as your outfit or home represents you, your event should be an extension of you as well- highly personalized! I love dreaming up all the details and fabulous design, but all in all I am about the memories and time spent celebrating life’s moment’s. Let’s celebrate together….

-Samantha Nason


Sam and Zest It Up are the BEST!

Bridget and Yaron
MARRIED: October 23, 2021
VENUE: Cass Winery
My husband and I decided to get married in Paso Robles after falling in love with the central coast. We knew it would be hard planning a destination wedding with Covid restrictions, but Sam made it so easy. Initially I thought my mom and I could...

Zest is Best!

Arielle & Parker Horn
MARRIED: October 16, 2021
VENUE: The Barn at Old Morro
Once Parker and I got engaged the first thing we did was lock down our planner! Sam was previously my employer at Zest so I knew that her attention to detail was impeccable. I wouldn't trust any other planner for my big day. She took care of all...

Sam + team are AWESOME

Jim Liu
MARRIED: October 30, 2021
VENUE: Ella's Vineyard
Sam made us feel incredibly comfortable and supported from our very first zoom call to the dessert and flowers she left us in our room after the wedding night. She's the whole package, a keen eye for details and design (e.g. menus came out beaut...

Sam is Amazing!

Coleton Smartt
MARRIED: September 18, 2021
VENUE: CASS Winery - Paso Robles
If you are looking for a wedding planner in the Central Coast area, Sam and her team at Zest It Up should be the only option! From the first time we spoke with Sam (before working with her), we could tell that she genuinely cared and wasn't just...