While I grew up planning themed birthday parties for myself and setting up mud pie buffets in the backyard, it’s no surprise that my passion for bringing people together has only become a lifestyle. I love to watch the magic unfold as people gather around the table with good food, good drinks and great music. Just give me a reason to celebrate and I am there walking around making things pretty, or as I like to call it…"zesting.” I am inspired by nature, layered textures, travel and thrifting. I believe just as your outfit or home represents you, your event should be an extension of you as well- highly personalized! I love dreaming up all the details and fabulous design, but all in all I am about the memories and time spent celebrating life’s moment’s. Let’s celebrate together….

-Samantha Nason


Sam is Amazing!

Coleton Smartt
MARRIED: September 18, 2021
VENUE: CASS Winery - Paso Robles
If you are looking for a wedding planner in the Central Coast area, Sam and her team at Zest It Up should be the only option! From the first time we spoke with Sam (before working with her), we could tell that she genuinely cared and wasn't just...

Best day ever!!

Aly And Mark
MARRIED: August 7, 2021
VENUE: Higuera Ranch
We could not be more pleased with Sam and the Zest It Up team! From the moment we booked Sam she was enthusiastic, supportive and soo relaxed. She always encouraged our creativity and came up with ways to make our vision come to life. When I cou...

Zest is the best

Lisa V.
MARRIED: July 24, 2021
VENUE: MarFarm
If you are in search of a coordinator or full-service planner look no further! Sam is incredible and I can't recommend her and her team highly enough. From the first phone call with her my stress was instantly relieved and I knew we were in good...

Hire Sam ASAP!

Jennifer Packard
MARRIED: November 30, -0001
VENUE: Ella's Vineyard
I wish we would've hired Sam sooner! Thank goodness our venue recommended her because once we hired her the wedding planning process became way less stressful and much more enjoyable. Sam knew everything that we needed - from vendors to rental n...